100 Days of Rejection

Liam Sandford
4 min readApr 3, 2024
Photo by Markus Winkler on Unsplash

Do you often find yourself in situations where it is hard to communicate? It feels like a challenge, it’s uncomfortable, and you are ready for the interaction to be over? This can be public speaking, or just any interaction with colleagues, new people or something out of your comfort zone.

It’s the racing heart and sweaty palms moment where you just want the floor to open up and swallow you.

There is a route out, but it’s not by staying clear of these situations altogether. In fact, that makes it worse. The solution is to steer into the uncomfortable feeling. This is exactly what Jia Jiang did.

Jia Jiang’s 100 Days of Rejection

Jia Jiang had a fear of rejection. The idea of hearing ‘no’ created an overwhelming feeling, but rather than letting that own him, Jia steered into it. He made it a mission to hear ‘no’ every day for 100 days in a row to see if making it a regular thing would help him overcome the fear.

He made crazy requests, like asking for a free burger refill, or the staff at a restaurant could sing him ‘happy birthday’ even though it wasn’t his birthday and he wasn’t eating there. In hearing ‘no’ every day, he learned rejection wasn’t actually that bad.

With every silly ask he had, the questions got more adventurous, increasing the chances of…

--

--

Liam Sandford

I help ambitious people scale their impact with quiet communication • Best Selling Author of Effortless Public Speaking • liamsandford.com/subscribe