3 Pillars of Attention That 10x Your Communication

Win in life and business

Liam Sandford
4 min readMar 27, 2024

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Photo by Justin Chrn on Unsplash

In today’s world, attention is the top currency. There is always somewhere else you can spend your time and attention. Instagram, TikTok, YouTube etc. All are rabbit holes you could spend hours and hours in.

When you say ‘yes’ to something, you are actively saying ‘no’ to everything else you could be doing at that time. The same goes for everyone else. When you are communicating with people, either one on one, or in a group setting, you have to capture and maintain attention, otherwise the minds of your audience are wandering elsewhere.

How are you going to come out on top when there are millions of other things your audience could be doing? If you want to win that battle with both your speaking and writing you must play the attention game.

You must capture attention right from the start, provide helpful advice, and inspire action to leave a lasting impact. This helps to take someone on a journey.

3 Pillars of Attention

To play the attention game in all of your communication you should seek to cover all three pillars of attention.

Pillar 1: Emotion

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Liam Sandford

I help ambitious people scale their impact with quiet communication • Best Selling Author of Effortless Public Speaking • liamsandford.com/subscribe