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3 subtle secrets to help you build connection with your audience
How many times have you spoken in front of an audience, or tweeted out a piece of content and it fell flat on its face. Zero engagement from your audience. They may as well have not been there in the first place.
It’s not your fault. But its not the fault of your audience either.
Whether you are speaking or writing, communicating to 1 person or 100 people, there are some secrets you should adopt to build a better connection with your audience.
It’s not about you
It’s your content. It’s your presentation. You are showcasing your knowledge. But all of that means nothing if you can’t connect it to others.
Usually you communicate in a way that suits you, based on your preferences but that does not necessarily work for everyone else.
How does your audience want to receive the information? Consider:
- The level of detail
- Mode of delivery
- How long it takes them to read or listen (shorter is usually better)
- What they need to be able to understand/take action
- Making it frictionless to consume
Everything should be framed through what your audience need. Make it about them and it will be easier to capture their attention.
