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5 dead simple steps to becoming a great story teller

Liam Sandford
3 min readJun 24, 2022

People don’t remember what you say, but they will remember how you made them feel. This is the power of storytelling.

Build connection, land messages with your audience, build success… all great reasons to become a great story teller. Most overlook the skill. Will you?

How to tell great stories

When you tell a story you feel like you should include every detail, but that is not the case. Your audience needs the defining moments, not every moment. Use these 5 techniques to improve your ability to tell compelling stories:

1. Open by triggering an emotion

Before you know it, your audience is already in your story. Make them feel:

  • ‘That is so funny’
  • ‘That is amazing’
  • ‘That is crazy’
  • ‘Finally, someone said what I feel’
  • ‘That is great news’

These emotions will help the audience remember your message, because they will remember the way you made them feel with your story. Know which emotion you are trying to evoke — being intentional is important.

2. Keep the story moving

Everything you say should move the story onto its next step. You are playing the game of capturing people’s attention.

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Liam Sandford
Liam Sandford

Written by Liam Sandford

I help ambitious people scale their impact with quiet communication • Best Selling Author of Effortless Public Speaking • liamsandford.com/subscribe

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