5 storytelling principles all creators can use to maximize connection, engage your audience, and leave a lasting impact

Liam Sandford
2 min readNov 28, 2022

If you care about your audience, storytelling is an essential skill to learn.

5 storytelling principles to maximize connection, engage your audience, and leave a lasting impact.

Stories are about moments

Too much context kills your story.

Your audience needs the defining moments, not every moment.

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Liam Sandford

I help ambitious people scale their impact with quiet communication • Best Selling Author of Effortless Public Speaking • liamsandford.com/subscribe