7 principles to deliver a successful presentation

even if you hate public speaking

Liam Sandford
3 min readApr 24, 2024

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Photo by Ian Stauffer on Unsplash

It is no secret that most of the population would rather be eaten by a shark than stand in front of a room to deliver a presentation. It’s funny because the thought of delivering a presentation is worse than the reality. You build it up in your head to be a big thing that is going to be extremely difficult and overwhelming, and that will only be the case if you are being thrown in the deep end.

I never advocate for being thrown in the deep end. Every success I have ever had comes from starting with doing something small, but doing it often. Progress over perfection. Little and often. It’s the way to build your foundations and scale up when you start feeling confident.

But when you are thrown in the deep end what do you do?

Principle 1: Your slides are not for you. They are for your audience.

Slides are not your prompt. They should be to help your audience understand. I you need prompts on your slides, instead, have notes that are not on the slide — having a piece of paper with bullet points on is more than okay. It keeps the slides more engaging. If it isn’t for you audience, it should not be on the slide.

Principle 2: Don’t start…

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Liam Sandford

I help ambitious people scale their impact with quiet communication • Best Selling Author of Effortless Public Speaking • liamsandford.com/subscribe