Bring your presentation to life (even after you have delivered it)

Want to leave a lasting impact when you speak in public? Have something that people keep coming back to? That can be intentional and doesn’t have to be left up to chance.

If you are a creator you hear about calls to action all the time — ending on something that initiates immediate action from your audience. The same applies for public speaking. You should always finish with a call to action that is instant and easy to implement. What you may not have thought about though is delivering long term calls to action.

As a subscriber to my newsletter you will know I am keen on actionable items that you can implement when you next have a presentation to deliver or speak in public. The key for me is something that you can keep coming back to that will still be useful 5 years from now. Evergreen calls to action. You should do the same in your presentation to make it last longer than the 15 minutes you are delivering. How can you implements a long lasting call to action?

The evergreen call to action

Like evergreen trees, that stay green all year round, actionable items that are timeless. All year, every year they stay green and useful to people. The simple answer is to solve problems people have.

Provide specific advice that helps people resolve an issue they currently have. Although rather than just solving a problem you think people have, engage with them first to understand their…