Close your presentation with impact
Find yourself ending a presentation with ‘that’s all I had to say’? What about a social media post that just ends, without a clear ask of the person reading? You are leaving something on the table when you don’t close with impact. You should be intentional about how you end everything you do — it’s always a conversation and you will create more engagement, build stronger relationships and win more business if you get it right.
You might be thinking of needing a call to action — you probably hear it all the time. But it shouldn’t always be a call to ‘action’. You might just be informing them of something, which might require reflection, or you want the audience to add their view, or ask questions. The key to any close is to make it all about your audience — they only care what is in it for them, not what they can do for you. Help them, be generous and you will trigger great results for you and your business.
The typical end point is asking for something — questions, feedback, a decision, to buy a product. If you want something from your audience, ask them in the middle of your presentation. If using this tactic via social media, only ask for something every 1 in 10 posts. Make your ending audience centric. This will spike your engagement, conversations and relationships as a result. Let’s dive into the three ‘calls’ you can make to end your communications…
