Create extraordinary moments through storytelling

Liam Sandford
4 min readJul 24, 2024
Photo by Olena Bohovyk on Unsplash

Tired of not delivering the message you were hoping? Wanting to avoid boring your audience with death by PowerPoint? There are ways to deliver your presentation that don’t leave your audience checking their watches for an early exit. Your easy answer is telling stories. Incorporating storytelling into your presentations can take your delivery from ordinary to extraordinary.

Stories capture attention. Humans resonate with stories because they combine your message with every day experiences they can relate to. When you start your presentation with a story, you will grab your audience’s attention from the get-go. You leave them no choice but to sit back and take notice of what you are saying — they must find out what happened next in your story.

Telling compelling stories is what makes your message evergreen — something that sticks around long after the event. People love it when you tell a story. You take it to the next level when you can tell their story. This is how you unleash the power of storytelling.

Open with a story

Most presentations open poorly. It begins with an agenda, warning people what is coming. Doing this is boring and warns the audience that you have no intention of keeping their attention throughout. But you can use a different approach.

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Liam Sandford

I help ambitious people scale their impact with quiet communication • Best Selling Author of Effortless Public Speaking • liamsandford.com/subscribe