Give your audience (and customers) what they want

Photo by Egor Myznik on Unsplash

What do your audience or customers really want? This is the question speakers and businesses are constantly asking. It is not a clear-cut thing that you should be able to answer, but you can get close by gathering data from your target market.

Being data driven in answering this question is critical. Otherwise you are just putting a finger in the air and hoping for the best. You…