How to be someone people resonate with (and why it matters)

Nobody cares about your content as much as you do. Whether you are speaking or writing you don’t automatically have a pass to someones attention. You have to earn it.

You are the centre of your universe — your brain makes everything about you. Other peoples brains make everything about them. This means your audience have the tendency to ignore anything that doesn’t automatically resonate because all they want is to be able to relate it back to themselves.

It’s not about you, it’s about your audience. You have heard me say this 1 million times. This should be the starting principle for all communication rather than ‘what do I want to say?’ — this means rewiring your brain. If you are to stand a chance being someone people resonate with you have to make it about them.

Be vulnerable

We live in a world where people want to show ‘their best life’ and show an external persona that does not reflect reality. People do not resonate with this — it just sets unrealistic expectations that they attempt to live up to. Instead, share the hidden realities behind your journey. Not just the successes but the failures too.

Showcase the journey, show the struggles and your audience will appreciate it. You are showing you are human rather than someone aiming to paint your life as only successful. This makes you easy to resonate with because everyone in your audience feels those struggles and challenges along their…