How to build your online credibility

Credibility is everything when it comes to building an audience. In a world of misinformation credibility is the reason someone might buy your product, or follow you. You are in control of the story you tell about yourself and therefore your credibility is in your hands.

Three layers of credibility

1. Implied Credibility

This is the story you tell about yourself… the credibility you are implying you have. For building online, this comes from: