How to deliver a presentation like James Bond

Liam Sandford
3 min readOct 16, 2024
Photo by Irv P on Unsplash

If you want to capture people’s attention storytelling is something you have to incorporate into your speaking and writing. It is a way to make people feel what you are saying, not just hear it. That feeling makes your key messages memorable.

Let’s face it, most people are horrible at telling stories. They are longwinded, drowning moments in unnecessary detail and make it all about themselves rather than the audience. Too much context kills the momentum and you lose the audience.

Or alternatively you give the audience your main point and tell the story after. By doing this you have already given the information — they have no need to listen to the story. Use storytelling as a lead into your key points, capture emotion, receive peak attention and then bam — deliver your key message. You can do this effectively using these three techniques:

The Curiosity Gap

You will have seen this technique in films. You are shown a scene later on in the film then it will cut to, ‘3 months earlier’, and you find out how you get to that defining moment. By giving a preview of something that is going to happen, followed by going right to the beginning you get people curious. They cannot wait to find out how you got to that moment.

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Liam Sandford
Liam Sandford

Written by Liam Sandford

I help ambitious people scale their impact with quiet communication • Best Selling Author of Effortless Public Speaking • liamsandford.com/subscribe

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