How to leverage public speaking to grow your online audience

Speaking has the power to scale your opportunities and your business. There has never been a greater time to leverage public speaking than right now. Social media creates the opportunity to speak to the world at the click of a button. Sure, you have to drive traffic and build an audience to attract attention, but speaking is also a growth tactic that will grow your following.

You may associate video content with dances that go viral or entertainment style videos but it has been the key for many creators in building an educational content business. People are flocking to social media to learn new skills, and in the world of being a creator entrepreneur you cannot ignore the potential video offers.

You have to become comfortable speaking on camera. The tricky advice I have to share is that to become comfortable on video you need to be on video. It stats by having your video on for every call you have and scaling up from there. Video can be the difference between building a superficial audience that just sees what you write vs being a person who your audience feels connected to because they have heard you speak. It could be the difference between whether or not you convert your followers into customers. But why does it make that big a difference?

Showing your depth

Let’s say you are building your audience on LinkedIn or Twitter (or are we calling it X now?), everything you post is written, and usually within 280 characters…