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How to make your audience resonate with you
Conversations, presentations, online
How many times have you spoken to somebody or posted some content online and it fell flat on its face? Zero engagement from your audience. They may as well have not been there in the first place. It isn’t your fault, but it’s not the fault of your audience either.
Whether it’s a conversation with one person, delivering a presentation to hundreds, or posting content on social media, you can increase the chances of someone resonating with you.
Having ability to communicate clearly and concisely is your starting point. Your knowledge and expertise is the second. Beyond that, there are some secrets you should adopt to build a stronger connection with your audience. Connection is the start of where you resonate.
Make everything about them
It’s you presenting, having the conversation, producing the content, but it’s not about you. It’s about your audience. People don’t care about what you are saying, they care about what it can do for them. It’s why some people are horrible listeners — they are always trying to figure out how it relates to them.
By purposely making it about your audience you are tailoring a message to what is important to them. This increases your chances…
