How to stand out among 50 million+ creators

Liam Sandford
2 min readSep 26, 2022

There are 50 million+ creators on the internet.

How do you stand out from the rest?

Some strategies are a given:

• Consistency

• Time in the game

But everyone talks about those.

You may not have thought about these 4 things:

Find your highest point of contribution

This is the intersection of 3 questions:

• What are you passionate about?

• What are you good at?

• What will people pay you for? (the currency is attention)

When you find your intersection, very few people can compete in your niche.

Be someone people resonate with

How?

• Understand how people want to receive information

• Tell good stories

• Be human, not an avatar behind a screen

Share your mission with people.

People don’t buy what you do, they buy why you do it.

Play long term games

Creating is one part of your life.

It is not the only part.

Know how content creation fits into your wider rich life.

How does it help you get to your ideal state?

Clarity of alignment is key.

Build connection with other creators

Take the conversation away from tweets.

This will boost your ability to build relationships.

When you build connection, people recommend you.

Recommendation is the highest form of social proof.

My process:

Twitter Spaces -> DMs -> Video Calls

More from me

Photo by Noah Näf on Unsplash

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Liam Sandford
Liam Sandford

Written by Liam Sandford

I help ambitious people scale their impact with quiet communication • Best Selling Author of Effortless Public Speaking • liamsandford.com/subscribe

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