Member-only story
How to Tell Stories That Create Impact
People don’t remember what you say, they remember how you made them feel. Conversations, presentations, interviews, social media content — this works for all of them.
Your goal is to have your audience tell their friends and family about your story. Attached to that story is a message. Your story attaches feeling to the message. How are you creating that feeling for people in every day conversation, presentations, and moments that matter most?
Storytelling is a superpower. Most people feel they don’t have a story to tell, but really they don’t know how to tell it. Every day moments create powerful stories because people resonate with every day moments. But it’s common to throw too much context into a story, meaning what you say gets lost.
The killer of attention is too much detail, context, or waffle, but this is the trap most people fall into. Attention is what you need, and is exactly how every James Bond movie starts — with a bang. Start your stories with a bang and people won’t be able to help themselves. Before they know it they are gripped.
Trigger an emotion
You want to make your audience feel — that is how you make your message memorable. But what emotions are you trying to trigger?
- Laughter
