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Leverage the Power of Quiet Communication

Liam Sandford
4 min readNov 29, 2023
Photo by Bamdad Norouzian on Unsplash

How do you feel about promoting yourself? Most people hate it. It feels awkward, cringey, and you worry other people will think badly about you as a result.

Some people do it anyway, and they are loud about letting everyone know what they are doing. It’s the culture of ‘have you been to the gym if you haven’t posted about it on Instagram?’ This is what I consider the nonsense culture. Telling people you did it makes it less impressive that you did it.

Being loud or extroverted has become a promoted trait in western society compared to being more reserved or introverted. But being an extrovert is not better than being an introvert. Being an introvert isn’t better either, it is just different.

Don’t assume loud people are always great communicators. Don’t assume quiet people can’t communicate. It isn’t the case.

‘A man of few words’

In the early parts of my career I was labeled ‘a man of few words.’

What initially came across as something negative turned out to be a great strength. I was very selective with my words. If it did not add value, I simply would not say it. Generally speaking, I am one of the biggest introverts you could ever meet, and often I am the quietest person in the room.

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Liam Sandford
Liam Sandford

Written by Liam Sandford

I help ambitious people scale their impact with quiet communication • Best Selling Author of Effortless Public Speaking • liamsandford.com/subscribe

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