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The easy way to build an online audience

Liam Sandford
5 min readJun 27, 2022

The ‘gurus’ suggest you have to post 20x a day and comment constantly on big accounts. That doesn’t work for me. It might not work for you either.

Making audience building easy is to do it via your preferences and based on everything you have going on outside of social media. But why do you want to build an audience? To what end? If it doesn’t advance the life you are trying to create, it is not worth the time and effort.

Why do you want to build an online audience?

It might be to build your personal brand in the world, it could be to create a customer base to sell a product. It may even be to open up new opportunities.

Audience building is hard work, so make sure you have a purpose for doing it, and a desired end destination (in life).

There is a lot of audience building going on. There is a lot less business building going on. What are you building an audience for?

Consistency

Let’s get this point out of the way… you have to be consistent to build an audience. Audience building is an every day activity.

Posting once a month, or once a week is not enough. You must post everyday to stack the algorithm in your favour, but also to consistently add value to your audience.

Consistency does not mean you cannot have days off. Schedule everything and make sure you spend more time outside of creating, than…

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Liam Sandford
Liam Sandford

Written by Liam Sandford

I help ambitious people scale their impact with quiet communication • Best Selling Author of Effortless Public Speaking • liamsandford.com/subscribe

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