The future of branding is personal

When you think of branding what comes to mind? You will likely think about companies and people. When you think of Nike you think of Michael Jordan. With Apple, you think of Steve Jobs. When you think of Tesla you think of Elon Musk. The interesting one here is whether Tesla is the prominent brand, or whether Elon Musk is the brand in his own right. It follows the pattern of what Naval Ravikant describes as ‘productizing yourself’. With the power of social media, branding is becoming personal. People follow people rather than companies, and it is building the personal brand, associated with the…