The Power of Creating Moments

If you could create moments for people would you do it? Making memories for people is one of the greatest things you can do. You can and should be intentional with this. Why?

Think about your brand messaging — people tell stories about moments in their life. You generate positive word of mouth marketing by building memories for people. You also better land your key messages with them as it is ingrained in the moment you created for them.

Even better, the impact you have is greater. If you are creating moments for people you are having a positive impact on their lives. This is worth it even if it costs in the short term. Think about the long term impact you can have by delivering a defining moment for someone. They will never forget.

So how can you apply this concept to your presentations?

Be different

People sit in meetings, training, or conferences all the time. To stand out from the crowd you need to be different. This means doing something in your presentation that nobody does.

In Effortless Public Speaking, we talk about turning off the screen to draw attention to you. Who does that?! This is the feeling you want to create during your presentation. The shock that something has not followed how it usually goes sparks interest, ignites focus and will help you deliver a long lasting message.

Moments you deliver in presentations might not be life defining, but being different in order to associate…