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Unleash the power of storytelling in your presentation

Liam Sandford
3 min readMay 31, 2023

Are you tired of delivering lackluster presentations that fail to captivate your audience? There are ways to deliver your presentation that don’t leave your audience checking their watches for an early exit. Your easy answer is telling stories. Incorporating storytelling into your presentations can take your delivery from ordinary to extraordinary.

Stories capture attention. Humans resonate with stories because they combine your message with every day experiences they can relate to. When you start your presentation with a story, you will grab your audience’s attention from the get-go.

Telling compelling stories is what makes your message evergreen — something that sticks around long after the event. People love it when you tell a story. You take it to the next level when you can tell their story. This is how you unleash the power of storytelling.

Open with a story

Most presentations open poorly. It begins with an agenda, warning people what is coming. Doing this is boring and warns the audience that you have no intention of keeping their attention throughout. But you can use a different approach.

Open with a story related to the topic of your presentation. Something that is easy to relate to. If you can capture the attention of your audience straight away you will be off to a good start.

Tell stories from every day moments

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Liam Sandford
Liam Sandford

Written by Liam Sandford

I help ambitious people scale their impact with quiet communication • Best Selling Author of Effortless Public Speaking • liamsandford.com/subscribe

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