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Writing my second book was an accident
I never meant to write a second book, not yet anyway. It was an accident. The plan was to document the process of writing my first book to make it easier the second time round, and if it went well maybe share with you as a subscriber to my email list.
Until I was told ‘you can’t give that away for free’. That was the turning point, I had documented my timeline and process in 3 months and decided to convert it into a book in another 3 months and here we are. If you want to write a book at some stage in your life you now have a clear roadmap on how to write, market and turn your book into a lead magnet for your business.
With a second book in two years I have been reflecting on the process and wanted to share some surprising learnings with you.
Relationship building pays off
For two years I have embedded myself in Twitter (X) spaces and made friends all over the world in the creator and entrepreneur spaces. This is what has enabled turning having a book into having a best selling book — the volume of eyes my books have got in front of is significantly higher because I have built relationships, and done so without any asks.
It’s common on social media to see people asking you to follow them or engage with their content but that is a meaningless ask. Rather…